Property data can tell you a lot — but not everything.

Every suburb report, price chart, and algorithm offers a piece of the story. The challenge is knowing when that story stops being useful — and when to look closer.

In this episode, Veronica and Meighan talk about where big data helps... and where it doesn't – and why those numbers don't always paint the full picture when buying your first home. This episode is a practical guide for first time home buyers who want to understand property data analysis without getting lost in the numbers.

They explore how Australian property data can be a great starting point, but it can also miss the details that truly shape a property's value — like the character of a street, the feel of a neighbourhood, or the subtle factors that make one apartment more liveable than another.

The conversation also touches on the growing use of automated analysis tools, and why buyers should treat them as guides — not gospel. Some insights can't be measured, and that's where local knowledge and firsthand experience make all the difference.
 
Here's what you'll learn and why it matters:
📊 Where Big Data Helps — And Where It Doesn't
How to use macro trends as a foundation for smarter research without letting them dictate every decision.

📍 The Power of Micro Data and Local Insight
Why understanding the details of a street, suburb, or building can reveal truths no statistic will show you.
 
🤖 AI in Property: Useful, But Not Infallible
How automation can save time — and how it can sometimes blindside buyers when human judgment is missing.

🎯 Getting the Right Kind of Data
How to combine trends, research, and on-the-ground experience to find a home that fits both your lifestyle and long-term goals.

By the end of this episode, you'll walk away knowing how to collect and interpret data the right way — balancing facts with local context so you can buy confidently, not just statistically.
Episode Highlights:
00:00 – Introduction
01:09 – Why Blanket "Rules" Don't Always Hold True
02:07 – The Appeal and Pitfalls of Big Data
02:41 – The Unseen Nuances: From Street Position to Lifestyle Fit
05:35 – Macro Data vs. Micro Reality
11:54 – When Personal Needs Outweigh the Numbers
16:48 – How to Use Data Wisely Without Getting Stuck Chasing "Perfect"
17:46 – Real-Life Lessons from Buyers
20:54 – Final Takeaways
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Learn how to buy your first home without making avoidable mistakes.
  Co-Founders

Veronica Morgan & Meighan Wells 

Veronica & Meighan are both licensed real estate agents who exclusively help buyers. Together they have nearly 40 years experience as property professionals.

Veronica is principal of Sydney based Good Deeds Property Buyers and is also co-host of The Elephant in the Room property podcast as well as Location Location Location Australia on Foxtel and author of Auction Ready: how to buy property at auction even though you're scared s#!tless!

Meighan is the multi award winning principal of Brisbane based Property Pursuit, chairperson of the REIQ Buyers Agent Chapter & a regular media commentator.